Sidel has opened a new office in Wrocław, Poland, to offer an improved service to customers in the Central and Eastern Europe area. This is part of Sidel’s commitment to better understanding its customers’ products and the markets and value chains in which they operate. It provides the opportunity for more tailored solutions, combining technology, services and expertise to help producers to meet the specific requirements of the local market and its consumer trends.

In its search for additional growth in the CEE region, Sidel recognises Poland as one of the most dynamic prospects. The packaging market in the country is anticipating a CAGR (compound annual growth rate) of 4.4% for drinks bottled in PET over the four-year period from 2016 to 2020. In the food, home and personal care market (FHPC), a CAGR of 1.6% is forecast for PET packaging from 2016 to 2020.