For the first time an event will bring together all the divisions of the Biesse Group, from wood processing to the machining of advanced materials, to glass and stone. “Inside In Action” is scheduled to run from October 5 to 30 and will be a hybrid, digital and live, event that will use a completely new formula to exhibit the Group's most recent technological advances.
Inspired by Inside Biesse, a top wood industry event for over 13 editions, Biesse is now introducing “Inside in Action”, an exclusive new format through which the Biesse Group will present the latest products for machining wood, advanced materials, glass and stone at the Pesaro Campus and on the innovative digital platform, Digital Arena.
For the first time ever the Biesse Group will bring together the Biesse, Intermac and Diamut divisions for a hybrid event that will reveal the latest advances in technology, software and training, both in-person and online, showcasing the fruits of the Group's continuous investments in innovation, research and development.
Inside in Action will be social, communicational, occupational and relational thanks to the continuous interplay between the physical and digital realm, perfectly mirroring today's reality. It will be an on-life event, where the real and the virtual meld into one.
The perfect fusion of the real and the virtual will be borne out by the three pillars of Inside in Action - Inside Live, Inside Next And Inside Play – through which the Biesse Group will enable customers to participate in-person at the Biesse Group campus in Pesaro or remotely, exploring the world of Biesse, Intermac and Diamut innovations through the online platform.
"Inside in Action is set to be a historic, unique and unprecedented event in our industry: an unmissable and truly international occasion which spans all the technologies produced by Biesse, Intermac and Diamut, and involves the Group as a whole. The Group's 39 subsidiaries will also play a fundamental role in the event, rendering the range of content, technologies and advanced solutions available even more varied and accessible – a benefit that can be enjoyed by our customers," announced Federico Broccoli, Chief Commercial and Subsidiaries Officer. “We have developed a new Inside Biesse Group formula - one which is more comprehensive and up to date - in order to continue to contribute to the success of our customers around the world, and to provide them with as much support as possible, expanding the "events" we offer and integrating these into the commercial digitisation project that we are currently working on," Broccoli concluded.