American demand for rubber industrial articles should see an average annual rise of 3.4% up to 2019 reaching a value of 24.4 billion dollars. Market research conducted by the market research company Freedonia also highlights that this growth will be sustained mainly by the developments in the building sector, especially non-residential, as the result of a greater demand for rubber roofing, flooring, and geo-membrane coverings, as well as due to the recovery of industrial machinery production.

The main outlet market for technical elastomer products will remain the mechanical engineering sector, despite a modest growth rate. Half of these products being used by the automotive industry, which however is likely to slow down somewhat after a more positive upturn period.