The “Moretto in Motion” tour of the United Kingdom has been recently completed. The moving showroom covered over 4,500 km in two weeks, welcoming more than 250 visitors. The lorry, outfitted with the company’s latest innovations in plastics automation can be considered today as a fundamental communicative channel of the marketing message presented by Moretto.
“Moretto in Motion” provides potential customers with the opportunity to experience the most representative examples of the complete range of products offered by the company based in Massanzago, near Padua, including: feeding & conveying, drying, dosing, granulation, storage, cooling, temperature control as well as the most innovative supervision systems.
“It’s the ability to physically bring our business to our customer that makes Moretto in Motion such a powerful part of our overall message. We want to show our customers first-hand what makes Moretto not just unique but also the industry leader”, says Angelo Moretto, Sales Manager.
Moretto began the UK tour from their parent company outside Venice, Italy, and drove through Europe to their first stop in Portsmouth, on the south coast of England. From there, Moretto crossed the UK visiting customers directly before concluding the tour just outside Glasgow in Scotland. The tour also stopped at the facilities of Moretto’s UK distributor TH Plastics, where a two-days open house took place.
“TH Plastics is committed to expanding Moretto’s market presence in the UK. The UK presents a strong market for Moretto’s products and their passion for excellence and their complete range of solutions are exactly what our customers are looking for. The Moretto in Motion experience is a powerful way of spreading the message of Moretto to customers around the country,” commented Lee Thomas of TH Plastics.
The Moretto in Motion tour will next head to France where it will visit customers before arriving in October in Dusseldorf, Germany, where it will remain during the K 2016 show.