An Italian strategic partner for Lanxess

The chemical company Lanxess and the distributor Mito Polimeri signed an agreement concerning the distribution of the high performance plastics product lines Durethan (PA 6, PA 6.6) and Pocan (PBT) in Italy. As part of Lanxess’ new distribution strategy, this 30-year cooperation extends the current geographical scope including the regions of Piedmont, Liguria, Valle d’Aosta and Lombardy. The company thinks Italy is an attractive market for a number of segments, including automotive and electronic articles, plus household goods, sports and leisure products and consumer goods. Lanxess considers the partnership with Mito Polimeri as a key factor for its success in these markets. According to Ado Salamon, president of Mito Polimeri, distributors are expected to have wide access to industries and deeper market penetration, expanding the supplier’s coverage in the marketplace. “We are very proud of the strategic choice of Lanxess, which fortifies our strategy and further motivate us in a challenging market environment” says Salamon.