Coca Cola has recently announced a joint venture with ECO Plastics to develop a new purpose-built recycling facility in Lincolnshire (GB). Around 35,000 tonnes of PET bottles were reprocessed in Great Britain last year. The new facility will increase this total to more than 75,000 tonnes when it is fully operational – more than doubling the amount of high-quality rPET (PET that is recycled to make food-grade, sustainable packaging) currently produced in Great Britain. The state-of-the-art plastics reprocessing plant will also supply Coca Cola with enough Great Britain-sourced, high quality rPET to achieve CCE's target of including 25% rPET in all its plastic packaging in Great Britain by 2012.

Coca Cola has signed a ten-year joint venture deal with ECO Plastics that guarantees an annual supply of rPET to Coca Cola. This latter is making a £5 million equity investment to support construction of the new facility, with ECO Plastics raising an additional £10 million to complete funding for the project.