On  April 17 and 18, 2013, the new hall at the Lingotto exhibition centre in Turin (Italy) hosts the seventh Affidabilità & Tecnologia fair, a specialist event devoted to innovation that presents technologies, solutions, tools and services. The two-day fair sees the participation of 200 exhibitors (up by 16% on last year) and 700 brands. It is divided into five thematic areas: design, production, testing and measurements, characterisation of materials, and industrial maintenance, and offer three exhibition itineraries: blue for design, red for testing and metrology, and orange for production. The programme includes 14 conferences and 15 workshops and "Easy Speech" conferences as well as the presentation of 400 case studies. According to the organisers, this year's events could attract over 20% more visitors than the 2012 event, when they numbered 5812.