International trademark rights for sustainable lightweight fillers

Lightweight fillers are used, among other things, in plastics technology, the automotive sector, construction chemicals, and the paint and coatings sector. They are used for acoustic or thermal insulation, provide products with slip- or fire-resistant properties, or contribute to weight reduction. MagSpheres from Magnesia are of mineral origin. They are not produced synthetically by means of chemical processes, but are obtained solely by material conversion. With MagSpheres, Magnesia meets the demands of the industry to offer sustainable raw materials with a CO2 balance that is as balanced as possible.

MagSpheres are microscopically small spheres. They are almost circular, filled with air and therefore robust and heat-resistant. Although they can impart new properties to a product (see above), they do not necessarily influence existing product properties when used in the appropriate dosage. Through their function as fillers, they can help to save raw materials or binders that are harmful to the environment. For example, in a direct comparison, the price per cubic centimetre of MagSpheres G series is 23% and 38% lower, respectively, than for epoxy or acrylic resin. Every cubic centimetre of binder replaced by the use of MagSpheres can save costs and contribute to a more sustainable use of raw materials.

Magnesia has already been marketing these innovative fillers since mid-2020. Since September 2021, the company has held the international trademark rights to the name MagSpheres. Thomas Luckow, Sales Director Lightweight Fillers at Magnesia, describes the focus of his division as follows: "From the very beginning, our claim was to offer extremely good advice on lightweight fillers and, at the same time, the most innovative as well as sustainable products in this segment.” Since then, he and his team currently have six different product series in their range. These can now be marketed internationally in a distinctive way under the brand name MagSpheres. "With the naming rights granted, we are laying the foundation for targeted product marketing. Customers should immediately associate us and the quality of our advice and the product itself with the MagSpheres brand. In this way, we will quickly become recognizable in the market," says Thomas Luckow, explaining the step of registering the naming rights.