A world of plastics and colours on the Web

World of Plastics is the new online platform launched by X-Rite Pantone. The company transferred investment from a major plastics tradeshow into direct benefits for clients and partners, converting the time and money that would have been spent at the show, offering free education, exclusive product promotions and workflow efficiency checks. The overall program is available through the online platform www.xrite.com/worldofplastics.
"We believe that it's important to offer something new. With the decision to invest in our clients instead of a tradeshow presence we can still be present for our clients and even extend the tradeshow experience, offering them our time, expertise and exclusive product promotions. With the creation of World of Plastics we want to underline also that plastics is one of our major markets. With this program we can share best practices, educate the market and interact with clients for an extended period and at any time", explains Francesco Tomasello, vice president Sales & Marketing EMEA & South Asia.
Thanks to World of Plastics companies will gain direct business advantages and monetary benefits that allow them to boost productivity, reduce production waste, ease global colour communication and achieve accurate colour specification and standardization.
The company is launching a free eTraining program, allowing clients to strengthen all the links in their supply chain. The program kicked off with an exclusive Pantone webinar on design and colour trends in the plastics industry and will continue with further webinars on colour quality, consistency, formulation and online measurement. The webinar service is also available for associations and partners who can run their own webinar, organized and supported by X-Rite Pantone colour experts. Companies can also access to free, customer-specific consultancy services for colour measurement and efficiency along the workflow. Each X-Rite Pantone team member will be dedicating 80 hours of their time exclusively to customers from the plastics industry, creating real time benefits for registrants to World of Plastics. The whole range of exclusive offers can only be accessed by registrants; they will receive a personal promotion code.