Fashion handbags from famous labels

Ecoist, an American eco-fashion accessories company, has launched a line of handbags made from misprinted or discontinued Coca-Cola bottle labels. The partnership will leverage the Coca-Cola brand and the growing concern of global warming to spread the message of sustainability. As part of the partnership, a tree will be planted for every single handbag sold. Most of the labels are sourced from Coca-Cola bottlers or label manufacturers located in Peru, where Ecoist has been working in a production center operated by Prosostenible, a fair trade manufacturer that, repurposing waste-bound materials, provides employment opportunities to underprivileged communities in Peru.