Elegant packaging
The Müller Italy dairy now employs a new packaging for its yogurt line "Crema di Yogurt". The new decorated polypropylene cup, developed by the German company Gizeh, involves a thermoformed 500-g round cup made from polypropylene and decorated with an OPS sleeve in an attractive design. Müller Italy previously sold its yogurt in printed polystyrene cups. The most important goal in redesigning the packaging was to accentuate the quality of the product with a corresponding packaging design. It is actually one of the characteristics of the Italian market that much better margins can be obtained with products offered in high-quality packaging than in other European countries. Gizeh thus confirms its successful cooperation with the dairy company Alois Müller with this Italian project.