Elastogran to become Basf Polyurethanes

Following the introduction of the Basf corporate brand for European polyurethane sites, the next step is to change the names of Elastogran companies in Basf Polyurethanes. The Elastogran name lives on in the Basf brand PU Solutions Elastogran, which was recently launched throughout Europe. In the past 10 years Basf has invested around one billion euro in PUR sites and the European PUR business. Further investment is to follow this year, including the inauguration of a system house in Poland. The name change process in about a dozen European countries kicks off in January and is expected to be completed by the middle of the year.