The disposable cups and cutlery that will be used to serve around 17 million meals at the forthcoming London Olympics are environmentally friendly, recyclable and, above all, Italian.
Produced by Zema di Santorso (near Vicenza) using Mater-Bi from Novamont, the tableware, marketed under the brand name Ecozema, was unveiled at a press conference at PLAST 2012. The products will be distributed during the London games by the British company Biopackaging, which chose them for their high eco-compatibility and because they are fully recyclable, through composting, after use.