The official celebrations for the 40 anniversary of MacPlas took place on June 28, in the splendid setting of the Relais Franciacorta hotel in Colombaro Corte Franca, near Brescia. A constant presence in the technical press field since the spring of 1976, the magazine launched by Claudio Celata - who has been its lead editor for over 35 years - can today boast being one of the most long standing publications dedicated to the plastics and rubber industry.

There were a host of guests present at the event, which took place at the end of the annual meeting of Assocomaplast, including some of the advertisers that appeared in the first issue of MacPlas and that are today still active, as well as the former managing director Gino Delvecchio, who run it until 2012. As a tribute to their commitment to the success of the magazine, all of them were presented with a commemorative plaque by Mario Maggiani and Riccardo Ampollini, the current managing director and lead editor respectively. This, however, was only one of the many events featured in the celebrations, which was rich in memories and anecdotes and which was concluded with a dinner in the company of various Assocomaplast members, as well as the current advertisers and contributors of MacPlas.

During the past 40 years the publication has proved able to follow the trends of the editorial market, without ever losing touch with its original philosophy: that of being an information sharing instrument with a special focus on the accuracy of its content. This has allowed MacPlas to acquire its truly authoritative reputation which has been the basis of its further evolution. The result is the steady growth of the Italian edition, but also of the many editions in various foreign languages, ranging from English to Chinese, with the aim of informing the world of the intrinsic value of the technology made in Italy. The magazine has also immersed itself in the digital era, with an online version and three weekly newsletters, two in Italian and one in English, circulated to an audience of no less than 30,000

readers.