A campaign in colour

PLAST 2012 provided Rifra SpA of Molinetto di Mazzano (Italian province of Bresica) with the stage to launch a new advertising campaign called "Colored Plastic Intelligence" whose purpose is to emphasise the company's willingness to match its skills with the needs of the customer, seeing the finished product as the sum of its experience and guaranteeing adherence to the strictest quality standards.
The advertising messages are set against the background of four selected images that identify the most important areas in which the formulation of dyes must, depending on their intended use, adhere to specific standards in terms of safety, gloss, non-toxicity and durability.
This campaign was certainly noted at the fair, as it focuses not on the skills and expertise of the company but rather on its policy of creating innovative formulations on the basis of the product's end use requirements.