A positive 2024 for Haitian

Despite ongoing global economic uncertainties, Haitian International achieved in 2024 sales revenue of RMB 16,128.3 million, amounting to more than 2 billion euros, reflecting a 23.4% increase compared to the previous year. Haitian International’s strategic market positioning contributed to robust growth in both domestic and international markets. Domestic sales totaled RMB 10,112.3 million, more than 1,2 billion euros, a 27.7% increase year-on-year, driven by strong demand in consumer goods and home appliances in the first half of the year, followed by a recovery in the automotive sector in the second half.

Overseas, the company benefited from global supply chain restructuring and its well-established international presence, emphasizing localized production, optimized logistics, and improved supply chain resilience. As a result, international sales rose to RMB 6,016 million, more than 760 million euros, up 16.8% year-on-year. Growth was particularly strong in Southeast Asia, North America, and South America, where Haitian’s early investments in regional production and service networks provided a competitive advantage.

The company’s injection moulding machine business grew by 23.8%, with total sales reaching RMB 15,405.1 million, almost 2 billion euros. Among the key product lines, the servo-hydraulic Mars and electrical Zhafir series saw strong demand, fueled by the rapid expansion of the consumer goods, home appliances, and electronics industries. The two-pplaten Jupiter series, designed for large-scale applications, continued to perform well, supported by the ongoing expansion of new energy vehicle production. In total more than 53,000 units were delivered in 2024, representing a growth of 35.5 % compared to the previous year.

Sales of components and services also increased, reaching RMB 723.2 million, more than 90 million euros, further strengthening Haitian’s long-term customer relationships. In response to rising market demand, the company is will further accelerate R&D in smart manufacturing, automation, and energy-efficient solutions, integrating big data and IoT technologies to optimize production efficiency and sustainability. Zhang Bin, Executive Director and CEO of Haitian International, said that “in order to strengthen the cooperation between the Company and its customers, we will continue to provide customised solutions and value-added services to expand our markets from single-machine sales to overall solutions for deeper market penetration.”

Haitian International remains committed to sustainability and social responsibility, integrating green technologies and energy-efficient machinery into its long-term growth strategy. These efforts align with global initiatives to reduce carbon emissions and enhance resource efficiency.

Haitian International remains committed to its long-term strategy, leveraging its technological advancements, global market strategy, and commitment to customer-driven solutions. Domestically, technological innovation, green transformation, and new industrial developments will become key drivers of economic growth. Internationally, Haitian will strengthen its global footprint, with new factories in Japan and Serbia set to begin production in 2025, further enhancing regional supply chain efficiency and local market responsiveness. By accelerating its digital transformation, implementing real-time production monitoring and smart manufacturing solutions, Haitian will enhance efficiency and cost control.