All Domo products grouped under the Technyl brand
Following the acquisition by Domo Chemicals of Performance Polyamides Business (Polytechnyl) in Europe - including the well-known Technyl brand - all current Domamid, Econamid and Thermec branded engineered materials solutions will be merged under one Technyl umbrella worldwide. The move, which goes live early next year, will improve the visibility of Domo’s best-in-class portfolio of PA 6 and PA 66 solutions, including a full set of new product qualifiers to simplify customer purchasing.
“This step is all about serving our customers and partners and capitalizing on the strong heritage of Techny. With sole global supply, our widened portfolio of tailored engineered materials solutions, and the 360° services that address our customer needs, we will better serve a variety of segments with undisputed expertise, opening new opportunities for innovation and collaboration”, said Philippe Guérineau, Domo’s Chief Commercial Officer Europe and Europe Export.
The new brand architecture will be effective from February 1, 2022, when the Technyl brand will be distributed exclusively by Domo Chemicals at a global level. This date marks the end of the bilateral non-compete agreement with Basf, as imposed by the European Commission. The new brand architecture will reinforce Domo’s brand identity and harmonise and simplify product lines.
The brand merger is focused on helping customers by aligning product descriptions with Domo’s principles of delivering quality, service excellence and consistency. There will be no change in the composition, technology, or processing of Domo’s materials.
Among the new Technyl umbrella, customers can discover Technyl4earth Sustainable polyamide based on recycled content with certified CO2 reduction; Technyl Safe food and water contact; Technyl Protect flame retardants polymers; Technyl Pure electrically neutral for all high-purity compounds, for highly sensitive electronics and fuel cell system applications; and Technyl Shape for extrusion and blow moulding.