Renewed image

The economic crisis of the last two years seems to be overcome and the companies are reorganizing to be ready to exploit the potential of a completely changed market. This reorganization does not come just from the renewal of products and services but, in the era of mass media and new technologies, also from the re-launch of their image.
Two examples of this are represented by Tria and Piovan, which renewed their logo just before K 2010. A further example, a bit particular but somewhat similar, is that of PLAST, the triennial international exhibition which will be held in Milan early in May 2012. Also in this case, in addition to new rates and exhibition categories, the image has been renewed with a new logo, which adds to the historical trademark designed by Armando Testa almost 40 years ago.