Strategic alliance for ABS
The Spanish producer of thermoplastic resins Elix Polymers and the Italian distributor Mito Polimeri have signed a strategic agreement that provides, as of the 1st of January 2014, the extension of distribution activities for the Elix ABS brand to the Lombardy region, improving the coverage of the distribution of ABS in the Italian market.
The agreement is a significant part of the distribution strategy of the Spanish company for one of the most important ABS markets in Europe. The further strengthening of the partnership between Elix Polymers and Mito Polimeri is seen as a key factor for achieving success in all main application fields for ABS, such as home appliances, automotive, E&E, sports and leisure.