Greiner Innoventures invests in Italian start-up Movopack

Through its start-up hub Greiner Innoventures, Greiner invested in the Italian start-up Movopack, that develops innovative and circular packaging solutions for e-commerce. The goal of the investment is to further expand mutual competences in reusable packaging, and thanks to it Movopack secured opportunities for continued growth and recently entered the British market. Along with Greiner Innoventures, the investment also involves 360 Capital and Techstars.

E-commerce is booming, and, at the same time, the demand for packaging in online retail is also increasing. At Greiner Innoventures, the team has recognized that e-commerce offers significant opportunities for circular packaging solutions - especially since the sector already sees high return rates. During their research, the Greiner Innoventures team came across Movopack, an Italian start-up. With an investment in the mid-six-figure range, Greiner aims to help the start-up achieve further growth.

“With our investment in Movopack, we at Greiner Innoventures are pursuing our strategy to drive sustainable innovations in the packaging industry. Movopack is a promising start-up specializing in reusable packaging solutions. This focus aligns perfectly with our emphasis on circular business models,” explained Roland Riepl, Managing Director of Greiner Innoventures.

The packaging of Movopack includes a preprinted return label, allowing customers to return it via a mailbox after removing the contents. The packaging is sent back to Movopack, where it is disinfected and prepared for reuse. Movopack’s products are made from rPET and woven recycled polypropylene and can be reused up to twenty times.

For initial joint projects and tenders, Greiner’s division Greiner Packaging was also brought on board - providing an additional opportunity to further expand expertise in reusable packaging together. Movopack recently succeeded in entering the British market, securing a contract with Royal Mail, the country’s national postal service.

“We are thrilled about the investment from Greiner Innoventures and two other partners, as it enables us to establish ourselves in the UK market – at a time when the demand for sustainable packaging solutions is higher than ever. Our long-term goal is to make sustainability not just an option but a standard in e-commerce. With a strong partner like Greiner Innoventures, we aim to further expand our expertise on this journey,” said Tomaso Torriani, CEO and co-founder of Movopack.