Arburg expands its presence in Southeastern Europe

With the establishment of its own subsidiary in Romania in April 2024, Arburg has taken another important step in further increasing its local presence in the emergent economic region of Southeastern Europe. The new subsidiary is based in Bucharest and is headed up by Interim Managing Director Daniel Orel, who is responsible for the Arburg subsidiaries in Czechia and Slovakia. The intention with this step is to bring Arburg products and services even closer to customers.

Daniel Orel explained the reasoning behind the establishment of a subsidiary: "We want to make our portfolio of products and services available to customers in this growing market easily, quickly and reliably. Since our previous trading partner decided to close their business rather than pass it on, this was a logical step given how important continuity of support for our Romanian and international customers in the market was to us." Customers in Romania had been supported by an Arburg trading partner since 2000, most of whose service technicians were able to be absorbed into the new subsidiary. This means that eleven employees have been working in Bucharest right from the outset, all of whom have a wealth of experience as Arburg service technicians and are already known to the customers.

"We have always had our own organisations in places where our customers are located and make investments," stresseed Steffen Eppler, Vice President Sales Europe at Arburg, before going on to categorise the Romanian market as follows: "Romania is very important for Arburg. Increasingly, companies are also installing very sophisticated systems there. The infrastructure in the country has improved significantly in the last 20 years. Now as before, entire productions are still being moved to Romania. This is another reason why we want to offer our existing customers comprehensive advice and services on site and thus also win new customers.” Since Romania is a big country in terms of area, the company will continue to work with a decentralised service organisation in order to be able to reach customers quickly.

Most of Arburg's customers have established themselves in Transylvania, in the northwest of the Carpathian region. While the majority of customers before the country joined the EU were Romanian, today they are mostly large to medium-sized German and international companies. "They are all familiar with our product and service portfolio and trust Arburg as a partner for practical, individual processing solutions," said Daniel Orel. "With the establishment of our own subsidiary in Bucharest, we want to strengthen existing partnerships and establish new contacts to further expand Arburg's market position in Romania."