At London Olympics

The NNFCC (The Uk's National Center for Biorenewable Energy, Fuels and Materials) and British Printing Industries Federation have been working with the London Organising Committee for the Olympic Games (LOCOG) to ensure compostable food packaging is part of London 2012's sustainability promise.
When London won the Olympics they pledged to set "new standards of sustainability" and organisers committed to sending zero waste direct to landfill during the games, with a minimum of 70 per cent to be reused, recycled or composted.
This was no small commitment. An estimated 6.5 million people will attend the London Olympics and in the space of just 17 days will generate over 3,300 tons of food packaging waste.
What is done with this large amount of waste will have far reaching consequences on the games' carbon footprint and could also affect the long-term sustainability of the packaging industry.
The response from industry has been extremely positive, and plastics manufacturers hope it will demonstrate a workable model that can be rolled out nationally.