Haitian delivers the hundred-thousandth Mars machine

One of the world's largest manufacturers of plastic injection molding machines, Haitian International, has announced its financial results for fiscal year 2013. As expected, last year presented a major challenge for the engineering industry, but for the company it was a positive year. In 2013, the group was able to increase its turnover and profit significantly again.
The turnover was 7.2 billion yuan (approx 858 million euros), with a 13.7% increase compared to the previous year. Net profit after taxes increased by 22.3% to 1.206 billion yuan. The export business grew by 3.6% and also set a new peak of 2.106 million yuan. The decisive factor here were higher sales in Southeast Asian, Middle Eastern, African, and North American markets. Overall the group delivered around 27,000 machines in 2013, far exceeding the previous year's figure of 22,000 units. With this quota, the mark of 100,000 Mars machines was surpassed.
"On the one hand, we see the main reasons for this success in our product and market strategy, which we actively communicate and clearly align with the needs of our customers. On the other hand, we are working very hard to optimize costs", commented Zhang Jianming, chairman of Haitian International.
The Haitian brand's best seller continues to be the Mars series, whose energy-efficient drive technology is now a standard feature on other series. With last year's increase of 18%, more than 22,000 Mars machines have been delivered, thus generating more than 80% of the total volume.